Emergency identity
Emergency identity, medical context and next-of-kin contact pathways, with governed access.AI engineering × creative development
UK team. Global ambition.We BuildWhat YouImagine
We design and build websites, applications, AI systems and games. From strategy and brand to software engineering, launch and ongoing support—one UK team responsible for the complete product.
Generative AI · Machine learning · Product engineering
United Kingdom · UAE · GCC · Global
Strategy & brandWeb & commerceApps & platformsAI & machine learningMarketing & growthCare & improvement
Built to move you forward.
We Build What You ImagineHOVER TO HOLD THE MOMENT ↗
25+ years of combined team experience. Clear thinking, considered design and the technical depth to connect it all.
BUILT ON EXPERIENCE ↗01 / Applied intelligence
Artificial intelligence.
Real advantage.
From generative experiences to custom-trained models. We turn AI ambition into products people can actually use.
LOOP71 / INTELLIGENCE STUDYGENERATIVE SYSTEMS
Generative AIYour imagination.
Your imagination.
An entirely new output.
Text, imagery, video and voice. Build creative tools and AI features shaped around your brand, your users and your workflow.
CREATIVE TOOLS / SAMPLE DIRECTION
One brand idea. A connected campaign across words, visuals and motion.
Capability guide · illustrative examples
Turn a capability into a projectWhat should AI
What should AI
do for your business?
Choose a task and your starting point. See an initial delivery approach, what we would need from you and how the work would be evaluated.
Rule-based planning guide. No model is running and no data leaves this page.Generative AICustom ML & fine-tuningRAG & private knowledgeAgents & automationEvaluation & MLOps
Strategy. Data. Models. Product. Deployment.
The whole system. One connected team.
02 / The connected capabilities
From first idea.
To working product.↘
Choose a service to see what we define, build and hand over. Take a focused brief into the next conversation.
L71 / DELIVERY EXPLORER01 — BRAND
Define your position.
Understand the business, audience and category before deciding how the brand should look or sound.
- Discovery and stakeholder priorities
- Positioning and messaging direction
- Audience and competitor findings
Explore scope, deliverables and the next step for your project.
Make your position clear.
A brand with somewhere to go.
Find the idea at the heart of your business. Give it a voice, an identity and an experience that work together everywhere.
PositioningIdentity systemUX direction
03 / Work you can step into
From the studio.
Into the real world.
Our own ventures connect product strategy, design and engineering. Explore each business and its actual website.
VitaPing↗Your voice,
Your voice,
when you
can’t speak.
Emergency identity.
Designed around people.
Identity that stays with you.Health technology · Brand, product & engineering
Open VitaPing website ↗Trust starts before the keys.Mobility platform · Experience, data & engineering
Open Motaro website ↗04 / GAMING & MOBILE GAME DEVELOPMENTDESIGNED TO BE PLAYED ↘
Small screens.
Massive
worlds.
From the first tap to “one more go”. We shape the idea, design the play and build the game. Mobile games, interactive worlds and the systems behind them.
CHOOSE YOUR WORLDA violet horizon. An endless appetite for the next move.
LOOP / RUNORIGINAL PLAYABLE STUDY
12 gates. Find your rhythm.0 orbs
Use the arrows or swipe sideways. Your run stays on this page.
iOS & AndroidGame design & prototyping2D / 3D developmentProgression & live operations
05 / How we work
Ambitious work.
Clear working
relationships.
Strategy, design, engineering and growth stay connected. You see the decisions, the work and what comes next.
One team from idea to improvement.
Start with the right question, define the scope, prototype, build and launch. Keep improving from what customers actually do.
Visible progress. Clear decisions.
Agree milestones and acceptance criteria, review working releases, and keep the reasoning and next steps documented.
Your product. A clear handover.
Agree ownership and licensing in the contract. Plan the source, documentation, access and support you need to run the product.
Built in the UK. Ready for your market.
Work with our UK development team. Shape the experience for UK, UAE, GCC or global audiences, including properly designed Arabic journeys where required.
06 / Your next move
What could
we build
for you?
You don’t need a perfect brief.
Start with what you want to change.
Create a brief you can review and download. Your choices stay in this page until you reload.
Services / Strategy through supportDefine. Design. Develop. Deliver.
The complete
development
partner.
Strategy to software. AI to the next great game. One connected team, with a different way into every challenge.
Begin with your ambitionWhere do you
Where do you
want to go?
Start small. Connect more disciplines as the ambition grows.
LOOP71 / NEXTYour next chapter.
Your next chapter.
Let’s make it.
TRY THE THINKING ↓
INDEPENDENT THINKING / EST. NOWMAKE
WAVES.
WAVES.
A type study shows one part of identity design. A full brand project includes positioning, the system and its applications.
FORM / An independent design store
FORM. OBJECTS / STORIES / BAG 0
MADE TO BE KEPTLess.
But better.
But better.
The everyday vesselConcept store
Your sample bag is empty.
A working interaction. No checkout.
This sample store demonstrates responsive UI and bag state. Your project scope defines products, CMS, checkout and integrations.
One task.
One clear
next step.
One clear
next step.
01 / 03Make room
Make room
for a good day.
Choose one thing you want to move forward.
Your choice is retained through this three-step flow. Product delivery also covers backend services, roles and release requirements.
INPUT → MODEL → OUTPUT
BRIEF / 01CONTEXT / 02EXAMPLES / 03
DELIVERY CHECKPOINTA clearer
first draft.
first draft.
Illustrative sequence · No live model
Explore the stages and delivery paths below. Select a capability to take its inputs and outputs into your project brief.
THE CONVERSION EXPERIMENT
1,000Planned visits
40Illustrative enquiries
10Illustrative customers
Explore your assumptions. Enquiries = visits × enquiry rate. Customers = enquiries × customer rate, rounded to whole people. These are planning figures, not forecasts.
Keep these assumptions with your brief so the growth conversation begins with a visible measurement model.
RELEASE / 03Ready for review
Good productskeep becoming.
- Review the change
- Run the checks
- Prepare release
- Release complete
Agree the release.Choose a defined change, an owner and acceptance criteria before any deployment.
Delivery walkthrough. These controls do not run checks or deploy software.
Agree the actual support scope, operating responsibilities and release criteria with the delivery team.
The complete AI development cycleIntelligence.
Intelligence.
A working advantage.
From idea to deliveryThe detail
The detail
makes it real.
Explore what goes into the work.
Your delivery, clearly definedWhat you take
What you take
away from the work.
The exact deliverables and acceptance criteria are agreed in your fixed scope.
Make it your projectWhere are
Where are
you starting?
Have a game in mind?
Independent ventures / Selected storiesWe build.
We build.
We believe.
We go all in.
We build our own ventures as well as products for clients. VitaPing and Motaro bring that product experience into the work we do for you.
Look a little deeper
Vehicle marketplace
Vehicle discovery, clearer information and a more confident route from browsing to the next conversation.Explore the existing venture websites above. If a website blocks embedding, use its Open website link.
LOOP71 / NEXTLet’s build the work
Let’s build the work
you want to be known for.
VitaPing
Explore the business, its website and the product decisions behind it.
Prefer a full tab, or preview unavailable? Use Open website above.
Explore the product thinking+
EXPERIENCE MAP / ILLUSTRATIVE
Product-thinking outline · illustrative
Behind the product01 / 03
United Kingdom team / Connected by ambitionGreat work is
Great work is
a team sport.
01 / THE WAY WE THINK
Ideas don’t move neatly from one department to another. The best work happens when strategy, design, engineering and growth share the same table.
Our UK team connects product strategy, brand, UX, software engineering, AI and growth. Agree the scope, review working milestones and take ownership of an operable product.
25+
Years of combined
team experience
2–12
Weeks · first-release target,
subject to scope and dependencies
Fixed.
Project pricing
for an agreed scope
Choose the journey
FROM FIRST QUESTION
TO NEXT ADVANTAGE
TO NEXT ADVANTAGE
PROJECT FIELDNOTES / 01
The way we workClear thinking.
Clear thinking.
Clear working.
01See the thinking. See the progress.+
Review working releases at agreed milestones. Keep decisions visible, priorities shared and the next step understood.
02Own what you need to operate.+
Agree source-code ownership, account access and licensing in the scope. Include useful documentation and a practical handover.
03Make the next release part of the plan.+
Choose the support model and feedback cycle before launch. Turn customer learning into a prioritised next release, with scope agreed before work begins.
LOOP71 / NEXTYour ambition.
Your ambition.
Our next conversation.
Your next move starts here.Let’s make
Let’s make
it happen.
A few decisions.
A much clearer starting point.
Project brief builder · Review your scope and download a copy. No request is sent from this version.
01 / IMAGINE05 / MAKE IT REAL
Brief ready · Nothing sentYour next move.
Your next move.
Ready to begin.
Your project scope is ready to download and share with your development partner. Nothing has been submitted or booked.
Gaming / Mobile / Playable worldsOne more
One more
go.
That’s the feeling we build for.
From the first mechanic to a world worth coming back to.
LOOP71 / SIGNAL SHIFTMOVES / 00
Light the path.
Tap a tile to turn its neighbours. Light every tile to complete the signal.
Nine tiles. One connected signal.
We build the whole experiencePlay is the beginning.
Play is the beginning.
Craft is everything.
01Game design & prototyping+
Define the core loop, test the controls and build a playable prototype before expanding the world.
02Mobile & cross-platform development+
Build gameplay, menus, progression and the supporting systems for iOS, Android and the agreed target platforms.
03Worlds, interface & motion+
Connect art direction, character and environment assets, sound, UI and feedback into a coherent experience.
04Launch, live operations & improvement+
Plan device testing, store requirements, analytics, release operations and the next iteration of the game.
From playable idea to releaseDefine your
Define your
first playable build.
Start with one core mechanic. We scope the prototype, art direction, implementation and release work around the intended platform.
Take your choices into a project brief.