AI engineering × creative development
UK team. Global ambition.

We BuildWhat YouImagine

SIX DISCIPLINES. ONE LOOP.

AI products. Models trained for your world. Brands, websites, games and platforms built to stand out. We connect the intelligence with the experience.

Generative AI · Machine learning · Product engineering

United Kingdom · UAE · GCC · Global

Strategy & brandWeb & commerceApps & platformsAI & machine learningMarketing & growthCare & improvement
Built to move you forward.
MAKEYOUR
MOVE.
LOOP71 ↗
We Build What You ImagineHOVER TO HOLD THE MOMENT ↗

25+ years of combined team experience. Clear thinking, considered design and the technical depth to connect it all.

BUILT ON EXPERIENCE ↗
01 / Applied intelligence

Artificial intelligence.
Real advantage.

From generative experiences to custom-trained models. We turn AI ambition into products people can actually use.

LOOP71 / INTELLIGENCE STUDYGENERATIVE SYSTEMS
Generative AI

Your imagination.
An entirely new output.

Text, imagery, video and voice. Build creative tools and AI features shaped around your brand, your users and your workflow.

CREATIVE TOOLS / SAMPLE DIRECTION

One brand idea. A connected campaign across words, visuals and motion.

Interactive study · simulated outputs

Generative AICustom ML & fine-tuningRAG & private knowledgeAgents & automationEvaluation & MLOps

Strategy. Data. Models. Product. Deployment.
The whole system. One connected team.

02 / The connected capabilities

The intelligence.
The whole experience.

Brand, product, AI and growth.
Explore the disciplines that bring it all together.

L71 / PLAYGROUND01 — BRAND

Something
unmistakably
you.

Interactive concept · illustrative content

Make your position clear.

A brand with somewhere to go.

Find the idea at the heart of your business. Give it a voice, an identity and an experience that work together everywhere.

PositioningIdentity systemUX direction
Let’s shape your brand ↗
03 / Work you can step into

From the studio.
Into the real world.

A familiar object. An unexpected world.
Explore our ventures from a different angle.

VitaPing

Your voice,
when you
can’t speak.

Emergency identity.
Designed around people.

Explore VitaPing ↗
OWNED VENTURE / WEBSITE PREVIEW
Identity that stays with you.Health technology · Brand, product & engineering
Open VitaPing website ↗
motaro.

A better
way to
move.

Vehicle discovery.
Built around confidence.

Explore Motaro ↗
OWNED VENTURE / WEBSITE PREVIEW
Trust starts before the keys.Mobility platform · Experience, data & engineering
Open Motaro website ↗
04 / GAMING & MOBILE GAME DEVELOPMENTDESIGNED TO BE PLAYED ↘

Small screens.
Massive
worlds.

From the first tap to “one more go”. We shape the idea, design the play and build the game. Mobile games, interactive worlds and the systems behind them.

CHOOSE YOUR WORLD

A violet horizon. An endless appetite for the next move.

LOOP / RUNORIGINAL PLAYABLE STUDY
12 gates. Find your rhythm.0 orbs

One more
run.

Collect the glowing orbs. Dodge the blocks. Make your next move.

Use the arrows or swipe sideways. Your run stays on this page.

iOS & AndroidGame design & prototyping2D / 3D developmentProgression & live operations
05 / How we work

Ambitious work.
Clear working
relationships.

Strategy, design, engineering and growth stay connected. You see the decisions, the work and what comes next.

One team from idea to improvement.

Start with the right question, define the scope, prototype, build and launch. Keep improving from what customers actually do.

Visible progress. Clear decisions.

Agree milestones and acceptance criteria, review working releases, and keep the reasoning and next steps documented.

Your product. A clear handover.

Agree ownership and licensing in the contract. Plan the source, documentation, access and support you need to run the product.

Built in the UK. Ready for your market.

Work with our UK development team. Shape the experience for UK, UAE, GCC or global audiences, including properly designed Arabic journeys where required.

06 / Your next move

What could
we build
for you?

You don’t need a perfect brief.
Start with what you want to change.

Concept preview: your choices stay on this page.